Google AdWords Update: Simplifying Bidding on the Google Display Network

Hello,

We're writing to let you know about a change in bid management on the Google Display Network. In an effort to simplify and clarify how your default bids work, we're retiring the managed placements default bid. Instead of adding two separate default bids for managed and automatic placements on the ad group level, you can now just use one. This will help you to set default bids for any ads shown on the Display Network while still maintaining control over bids for individual managed placements.

Starting on March 15, 2011, we'll be removing the managed placements default bid in your account. We're taking several steps to make sure that this will have no impact on your current bid amounts or where your ads currently appear. Here's what you can expect based on how your ad groups are currently set up:

- If your default bid and managed placements bid are equal, and a Display Network bid is not set, we will simply remove the managed placements bid. Any managed placements with individual bids will still keep those bids.

- If your managed placements bid is equal to your Display Network bid, we will simply remove the managed placements bid.

- If your default bid and managed placements bid are different, and a Display Network bid is not set, we will copy your managed placements bid over as the new Display Network bid. Any managed placements with individual bids will still keep those bids.

- If you have separate default, managed placements, and Display Network bids, we will copy your managed placements bid to individual managed placements. Note that this will happen only if these individual managed placements do not already have their own placement-level bids.

- In the rare case where you don't have an ad group default bid and are only using a managed placements bid, we will copy the managed placements bid over as the new default bid. Any managed placements with individual bids will still keep those bids.


We hope this change will help to simplify the bidding options in your account. For more information on this change, please visit https://adwords.google.com/support?answer=1143657.

Sincerely,

The Google AdWords Team

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043, USA

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